For the modern American traveller, the definition of a “vacation” has undergone a radical transformation. We have moved past the era of mere sightseeing and entered the age of Intentional Exploration. In 2026, travel is no longer a luxury of time—it is a necessity for the mind.
At Expedia, we have analysed millions of data points, search trends, and traveller behaviour to understand this shift. What we found is profound: the US market is no longer looking for “more” destinations; they are looking for “deeper” experiences. As we navigate this year, let us explore the trends that are shaping the future of global wanderlust and why now is the time to secure your next journey.
1. The Rise of “Hushpitality”: Seeking the Silence
In an increasingly loud world, silence has become the ultimate premium. The 2026 traveller is actively seeking “Hushpitality”—a subset of luxury travel that prioritises seclusion, acoustic comfort, and environmental stillness. Our data shows a 65% year-over-year increase in searches for properties that highlight “noise-free zones” and “natural soundscapes.”
From the remote glass cabins of the Pacific Northwest to the ancient, thickened stone walls of converted European monasteries, Americans are investing in their mental well-being. This trend isn’t just about peace; it’s about a sensory reset. When you book a “Hushpitality” stay through Expedia, you aren’t just reserving a room; you are securing a sanctuary from the digital noise of daily life.
2. The “Destination Dupe” Revolution
Overtourism in cities like Paris, Venice, and New York has led to the birth of the “Destination Dupe.” These are locations that offer the same cultural aesthetic, architectural beauty, and atmospheric charm as the world’s most famous cities but without the crushing crowds and inflated prices.
For the savvy US traveller, 2026 is about finding the “hidden twin.”
- Perth is the new Mediterranean escape.
- Quebec City is the French getaway without the transatlantic flight.
- Big Sky, Montana, is the American Alps.
By choosing these “dupes,” our travellers are discovering that they can have a more authentic, localised experience while also practising responsible tourism. Expedia’s platform is now optimised to suggest these alternatives, ensuring your travel dollars go further while your experience remains world-class.
3. “Set-Jetting”: The Screen-to-Shore Pipeline
The influence of streaming media on travel has never been stronger. Americans are no longer just inspired by travel brochures; they are inspired by the cinematography of their favourite shows. We call this Set-Jetting. In 2026, we are seeing a surge in bookings to Thailand, the United Kingdom, and South Korea, driven entirely by the visual storytelling of global hits. Travellers want to walk through the same streets, dine at the same cafes, and stay in the same villas they’ve spent hours watching on their screens. Expedia has responded to this by creating curated “Set-Jetting” itineraries, making it easier than ever to step into your favourite story.
4. The JOMO Effect and the “Readaway”
For years, travel was driven by FOMO (Fear Of Missing Out). In 2026, the US market has embraced JOMO (The Joy of Missing Out). This has given birth to the “Readaway”—a vacation dedicated to the simple, forgotten pleasure of reading.
Properties with extensive libraries, sun-drenched reading nooks, and zero-distraction environments are being booked at record rates. Travellers are checking in, turning off their phones, and finishing the books that have sat on their nightstands for months. It is the ultimate act of self-care in a hyper-connected age.
5. Leveraging the Power of One Key™
In this complex travel landscape, simplicity is king. Expedia’s One Key™ rewards program is designed for the modern traveller who values flexibility. By unifying Expedia, Hotels.com, and Vrbo, we have created a seamless ecosystem where every flight, car rental, and vacation home booking works together.
In 2026, loyalty isn’t just about points; it’s about the peace of mind that comes with knowing you have a global support network behind every booking. Whether it’s Price Drop Protection or personalised member deals, our technology is built to remove the friction from your journey.
Future Self is Waiting
The emails will wait. The meetings can be rescheduled. But the window of opportunity to experience the world in its current beauty is finite. Travel is the only thing you buy that makes you richer, and in 2026, that wealth is measured in memories, clarity, and the stories you bring home.
At Expedia, we don’t just facilitate travel; we champion the human spirit’s need to explore. Our 2026 collections are live, featuring the world’s most serene “Hushpitality” retreats, cinematic “Set-Jetting” destinations, and the most charming “Readaway” corners on the planet.
The question is no longer if you should go, but where you will find yourself.
